Public Management Sustainable development and marketing of commercial and industrial sites

Developing commercial and industrial sites in line with demand, positioning them on the market and marketing them successfully

Nowadays, available subsidies, geographical advantages or favorable land prices are no longer sufficient for the qualification and positioning of commercial and industrial sites. Corporations, medium-sized companies and start-ups expect an additional added value for a positive settlement decision. This can be, for example,  shared industrial services in the production and logistics infrastructure, concepts for energy supply and resource efficiency, mobility offers or digital services for Industry 4.0.

agiplan designs modern, sustainable business and operating models for this, oriented to the actual needs of industry, building on our work as industrial consultants. agiplan is predestined for this task because it has been successfully advising industrial companies in their search for locations in industrial consulting for decades and, based on the experience of more than 6,000 industrial projects, knows the constantly changing location requirements of industry very well in detail.

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1. Stage: Developing new commercial and industrial sites in line with demand.

The initial situation is familiar to many municipalities and regions: They lack a sufficient number of designated commercial and industrial sites that can be marketed in the short term. The economic development agencies are no longer able to respond to the specific inquiries of companies wishing to relocate and the expansion needs of established businesses.

Our services

  • Regional economic basics and derivation of strategic orientation
  • Consulting on funding opportunities
  • Political coordination processes and prioritization
  • Commercial space potential analyses
  • Commercial space demand assessments
  • Legal planning process support

Your advantage

  • Access to in-depth and field-tested expertise in site selection
  • Many years of experience in cooperation with business and public administrations
  • Sophisticated analyses with detailed, action-oriented reporting
  • Competent agiplan team significantly relieves customer capacities

As significant references, for example, the preparation of a commercial space concept with demand forecast in the vicinity of Berlin Brandenburg Airport "Willy Brandt" for the Wirtschaftsförderung Land Brandenburg GmbH and the professional support of the municipal council on the topic of "commercial space development" for the city of Weinheim stand for the entire breadth and depth with which agiplan develops and successfully markets commercial and industrial space.

2. Stage: Positioning own commercial and industrial sites on the market

Even if municipalities and regions have sufficient designated industrial and commercial sites that can be marketed in the short term, a strategic reorientation is needed to meet the changed requirements for growth in the region. In the future, many economic development agencies no longer want to and plan to market land according to the "first come, first served" principle, but would like to allocate the limited available resource of "economic land" according to specific criteria, so that a new settlement can develop the greatest possible benefit for the region.

Unsere Leistungen

  • Qualification of commercial and industrial locations from the entrepreneur's point of view
  • Cluster management and networking
  • Political coordination processes and prioritization
  • Development of mission statement
  • Development of tailor-made operator models for business sites and demand-oriented "industrial services“
  • Location profiles based on over 40 detailed criteria

Your advantage

  • Sophisticated and successfully applied qualification analyses
  • Many years of experience in cluster management
  • Close cooperation with agiplan-Industrial Consulting always takes the company perspective into account

Using a wide-ranging catalog of criteria, agiplan examines sites as well as potential industrial and commercial areas.


3. Stage: Marketing concepts for commercial and industrial sites

There are designated industrial and commercial sites that can be marketed in the short term, and mission statements and prioritization strategies have also been developed for specific industries. Now the economic development agencies are faced with the task of professionally marketing the commercial and industrial sites with a budget that is usually tight.

Our services

  • Profile building and positioning as a brand for an externally visible external presence
  • Lead generation and direct approach of companies (e.g. according to size classes, growth and expansion dynamics, investment volumes, space requirements and foreign direct investment)
  • Tailor-made marketing and communication strategies
  • Monitoring

Your advantage

  • Holistic marketing concept: Generation of interested parties through precisely tailored sales, comprehensive marketing and clear communication
  • Many years of experience and success in marketing industrial and commercial sites
  • Relief of capacities in economic development agencies

agiplan develops commercial and industrial sites in a sustainable and future-oriented manner and evaluates them not only from a municipal but also from a corporate perspective. Based on the analysis of potentials, future topics are identified, through which regions can be credibly positioned and the supra-regional visibility is significantly increased.

Development and marketing of commercial areas

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Our services have been used and continue to be used by many leading companies.


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