Infrastructure, land prices and development plans are not enough anymore for the positioning of commercial areas. Companies expect added value. That can include e.g. shared-industrial services in manufacturing and logistics infrastructure, concepts for energy supply and resource efficiency, mobility offers or digital services for Industry 4.0.
For this purpose, we design business and operating models, oriented on the industry’s real demand, based on our work as an industry consultant.
Commercial areas have to become a brand
For successful settlement commercials areas need besides future-oriented offers for companies, effective site marketing and a distinct profile for the appearance to the public – they have to become a brand.
We help you to find an appropriate positioning and to realise it marketable, starting with the analysis, on to the marketing concept and monitoring. We are predestined for this task, because we are consulting companies regarding site search and therefore we know the criteria, which companies apply to the selection of an area.
Our service proposition: your commercial areas will become future-proof
We develop an innovation location concept for your commercial areas. Based on the potential analysis, we identify future topics which can be useful for positioning the area. We design industry-services and the corresponding business and operating models as offers for companies interested in settling in the area. We define a distinct commercial area profile and develop a marketing and communication strategy.